And they can make a difference to the global positions of individual firms. And well it’s a bit repetitive. Customers who bought this item also bought. Thanks for telling us about the problem. Therefore data provided here are out dated. I read the older version, i. They may be poor, but they are not backward.

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Trivia About We are like that Feb 20, Jitender S. Books by Rama Bijapurkar. Learn more about Amazon Prime. The consumer in such growing markets worldwide needs everything that consumers in the developed world have BUT at lot lesser cost, lot quicker and a whole lot suited more to his needs. If you are a seller for this product, would you like to suggest updates through seller support? Alas, it wasn’t to wf. Read, highlight, and take notes, across web, tablet, and phone. Be the first to ask a question about We are bkjapurkar that only.

This page book onlt material worth hardly 70 pages. There was a problem filtering reviews right now. Would love to complement this with thoughts on how digital offerings would be accepted by the consumers.


We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar

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Would you like to tell us about a lower price? This is not an opinion of the author but facts based in numbers and real success and failures. But then this book also polarizes opinions on what it takes to do business in India.

What is special about the Indian consumer?

And they can make a difference to the global positions of individual firms. India is apparently immune to the machinations of MNCs, because it will patently noly to globalize like everywhere else.

We are like that only

I am reading this book for the second time as I want to become an expert on the Indian mindset and Indian marketplace. East Dane Designer Men’s Fashion.

Just a moment while we sign you in to your Goodreads account. A very good book to gain insight into the Indian consumer mind. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Some very interesting ideas – automatic vegetable vending mach You need to be patient to follow what she’s saying.


Refresh and try again. Unless you read this book. We are like that, is sufficient. Want to Read saving….

We are like that only Quotes

Unnecessary repetitions to make the book thicker and irritate readers. Oct 19, Charles Vasanthkumar rated it it was amazing. We are like that only, there is an error in the title. Product details Paperback Publisher:

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